Platform Championship:

an analysis of soccer streaming on HBO Max, Amazon Prime Video and Star+

Authors

  • Felipe Sperb Universidade Feevale
  • Vanessa Valiati Universidade Feevale
  • Sandra Montardo Universidade Feevale

DOI:

https://doi.org/10.5752/P.2237-9967.2023v12n21p169-190

Abstract

The aim of this article is to characterize the process of "platformization" in sports broadcasts on the streaming platforms HBO Max, Amazon Prime Video and Star+. It addresses digital platforms and sports broadcast on streaming platforms through the bibliography and documentary research and multiple case studies. The categories of analysis are data infrastructure, markets, governance, practices and affordances, and content. We note that these platforms act as distributors of sports programs, submitting, for this purpose, to the question of the image rights of clubs and advertisers of third channels. This type of content is therefore less submitting to the datafication and governance determined by the platform than the other audiovisual products offered to them.

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Author Biographies

Felipe Sperb, Universidade Feevale

Mestre em Indústria Criativa

Sandra Montardo , Universidade Feevale

Doutora em Comunicação.Professora e Pesquisadora Universidade Feevale

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Published

2023-03-25

How to Cite

SPERB, Felipe; VALIATI, Vanessa; MONTARDO , Sandra. Platform Championship:: an analysis of soccer streaming on HBO Max, Amazon Prime Video and Star+. Dispositiva, Belo Horizonte, v. 12, n. 21, p. 169–190, 2023. DOI: 10.5752/P.2237-9967.2023v12n21p169-190. Disponível em: https://pucminas.emnuvens.com.br/dispositiva/article/view/29509. Acesso em: 19 may. 2026.

Issue

Vol. 12 No. 21 (2023): Dossiê: Práticas e estratégias de comunicação organizacional no cenário pandêmico (jan/jun)

Section

FREE THEME ARTICLES

License

Copyright (c) 2023 Felipe Sperb, Vanessa Valiati, Sandra Montardo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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