Business logic in politics: intersection between fields, practices and discourses

Authors

  • Maria Ivete Trevisan Fossá UFSM
  • Mateus da Cunha Santos UFSM

DOI:

https://doi.org/10.5752/P.2237-9967.2020v9n15p63-82

Abstract

In recent years, we have witnessed a movement of businessmen entering politics. In this context, the purpose of this article is to analyze how business discourse is constructed in politics. For this, based on the Discourse Analysis method and theories about political discourse and business discourse, we analyzed five electoral programs and three television commercials of the political campaigns of brazilian businessman João Doria. The analysis indicated that linguistic marks that refer to the business discourse were incorporated into the candidate's electoral discourse, apprehended by the construction of values associated to the business mindset, such as success, leadership, intelligence, competence, moderation, altruism, responsibility, innovation and experience.

Downloads

Download data is not yet available.

Author Biographies

Maria Ivete Trevisan Fossá, UFSM

Professora associada, nível IV, da Universidade Federal de Santa Maria (UFSM). Professora do Departamento de Comunicação e do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria, com pós-doutorado na Universidade Nacional de Quilmes/Argentina. Líder do Grupo de Pesquisa Comunicação Institucional e Organizacional/CNPQ.

Mateus da Cunha Santos, UFSM

Mestre em Comunicação pelo Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM). Graduado em Comunicação Social — Publicidade e Propaganda pela mesma instituição. Pesquisador do Grupo de Pesquisa Comunicação Institucional e Organizacional/CNPQ.

Downloads

Published

2020-07-20

How to Cite

FOSSÁ, Maria Ivete Trevisan; SANTOS, Mateus da Cunha. Business logic in politics: intersection between fields, practices and discourses. Dispositiva, Belo Horizonte, v. 9, n. 15, p. 63–82, 2020. DOI: 10.5752/P.2237-9967.2020v9n15p63-82. Disponível em: https://pucminas.emnuvens.com.br/dispositiva/article/view/23263. Acesso em: 19 may. 2026.

Issue

Vol. 9 No. 15 (2020): Dispositiva

Section

FREE THEME ARTICLES

License

Copyright (c) 2020 Maria Ivete Trevisan Fossá, Mateus da Cunha Santos

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The copyright of articles published in Dispositiva belongs to the author(s) of the text, based on the rules of Editora PUC Minas. The journal has the right to first publication of the article, registered under a Creative Commons CC BY 4.0 sharing license. The license allows the text to be shared and adapted, always with attribution, without additional restrictions. Authors are requested to sign a declaration stating the authorship, originality, and novelty of the text during submission, according to the terms below:

  1. By submitting to Dispositiva, authors retain copyright and grant the journal the right of first publication, with the work being published under a Creative Commons license in the form of attribution, non-commercial use, and sharing under the same license (CC BY 4.0).
  2. When submitting to Dispositiva, authors are authorized to enter into additional contracts separately for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository or as a book chapter), with acknowledgment of authorship and mention of the initial publication in this journal.