Dharma in the impermanence of the web: dissemination and transformation of zen-Buddhism on the internet (2015-2017)
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Abstract
In Brazil, with the aging and death of the first Japanese immigrants, ethnic Buddhism has faced challenges for its perpetuation. Considering this historical context, this paper aims to analyze the diffusion of Zen Buddhism in Youtube in the period from 2015 to 2017, using as primary sources the videos of Monk Coen, monk non-descendant of Japanese who has been active in the media universe in recent years. As methodology, the videos are divided into different categories, being analyzed both from their contents and from their audiovisual composition. From the theoretical perspective, this paper uses the concepts of representation and appropriation proposed, respectively, by Roger Chartier and Michel de Certeau. As results, it is noted that the dissemination of Zen on the Web has allowed religion to transcend its ethnic borders, either through the dissemination of ideas and practices in Portuguese or through dialogue with current society issues.
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